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On world earth day, Oldrati reminds us that with Ogreen rubber we can avoid consuming around 1,200 tonnes of raw materials a year

Ogreen by Oldrati Group is the high-performance regenerated rubber that respects the environment

The work of art “Another world is possible” created by the well-known artist Daniele Sigalot interprets the innovative approach of Oldrati Group

A special video tells about the rubber protagonist of some moments of our daily routine

Earth Day, is celebrated all over the world on April 22 since 1970. This year’s theme is “invest in our planet”: we must all commit ourselves, more and more, to change our patterns, to rethink our daily consumption habits and also to reconsider some of our beliefs that, over time, have settled.

Every day, we use many objects, but we don’t always know what they are made of. Often, we do not remember that rubber is the protagonist in different moments of our daily life:

if we think about the jars that accompany us during breakfast, the means that allow us to reach the workplace, the cake molds with which we prepare the snack for the little ones of the house until the moment in which we fill the washing machine in the evening, and the list could continue endlessly

Oldrati Group, the international group among the most important in the production of rubber, plastic and silicone products, with the campaign “A regenerated world” celebrates the innovation of Ogreen telling the reasons why it is essential to regenerate rubber, with a unique process based on thermomechanics, which returns a product with performance comparable to virgin rubber. Even if there is a difference: the reduced environmental impact.

With a special celebratory video is presented the work of art “Another world is possible” created by the famous artist Daniele Sigalot, in which the innovative approach Ogreen Oldrati Group is interpreted in artistic form with a large globe.

Producing with a methodology based on eco-design means planning and managing the end of life of each product and therefore the very moment in which waste is created: this is an extremely important theme also for rubber, an indispensable material that today can be recovered and regenerated to create new products.

On the occasion of Earth Day, we at Oldrati Group want to dedicate this important day remembering how important it is to preserve our Earth and not to take it for granted.

The deep environmental crisis that we are all experiencing together with the problems related to the scarcity of raw materials around the world, commits first of all manufacturing companies like our Group to work every day to propose innovative solutions and act in order to save energy and reduce the consumption of natural resources.”

Ogreen, our high-performance regenerated rubber, is the green flagship that well represents our business strategy: to produce technical articles in regenerated rubber using innovative technologies and ensuring a reduced environmental impact.

The plant currently installed has an industrial capacity that, at full capacity, allows us to regenerate about 1,200 tons of industrial waste rubber per year, with an equivalent reduction in the consumption of virgin raw materials: an important evidence of how innovation and skills can give rise to concrete solutions for the protection of the planet! – commented Manuel Oldrati, CEO of Oldrati Group.

Ufficio Stampa Oldrati Group
DIFFERENT
Simone Contini – simone.contini@differentglobal.com
+39 348 4845980
Gianmarco Monterosso – gianmarco.monterosso@differentglobal.com
+39 340 8246297

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